The other day I came across an interesting bit of information in Yahoo’s privacy-statement of the mobile version of Flickr:

Physical Location
Some mobile phone service providers in the US are required to operate a system that will pinpoint the physical location of devices that use their service. Depending on the provider, Yahoo! may automatically receive this information. In the future, if Yahoo! begins to offer services that use pinpointing technology, we will ensure that we have your consent (an opt-in) before using the information.
Yahoo! may use and store this information to provide enhanced location-based services as well as to serve location-targeted advertising.

So you would be passing by a shop and get advertising about their promotions on your pda, mobile phone or iPhone? Or be in a book shop, look up something on yahoo.com and end up with publicity for the bookshop next door?

This entry was posted on Thursday, July 5th, 2007 at 1:29 pm and is filed under Webdesign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.